Tips for Keeping Your Kicks Fresh

That’s why a weekly clean is so important, especially if you wear your kicks daily. Not only will cleaning your favourite sneakers increase their longevity, but the right care will reduce yellowing, cracking, and discolouration over time. If you have no idea where to start in the cleaning process, put your trust in our hands as we offer the ultimate care package to keep your grails clean. Take that leap, invest in our Pink Miracle Shoe Cleaner Kit and you’ll never look back.

2. Don’t neglect the laces

Now this isn’t always the most obvious tip for some of the most seasoned sneakerheads out there, but proper care of your laces goes a long way. If you notice that your laces are becoming a little duller in appearance due to the collection of dirt and dust, then this certainly is your cue to bring them back to life.

Before cleaning your laces make sure you remove them from your sneakers, so you’re able to reach any of those nooks and crannies that you wouldn’t be able to reach when laced into your sneakers. Mix some water in the solution and use your hands to remove any stubborn dirt and this should make your laces look as good as new.

3. Wipe on the go

We all know the saying that prevention is better than cure and for your sneakers and wallet's sake you better look after those $300 pair of AirJordan on your feet from the start. For every small stain and dirt that appears on your sneakers - wipe ‘em, stepped in a muddy puddle? Wipe ‘em or if you see the tiniest spec of dust - wipe ‘em.

4. Store Properly

Proper storage is essential for preserving the shape and condition of your sneakers. Avoid stacking or crushing your sneakers, as this can cause deformation and creasing. Instead, store them upright or in their original boxes to maintain their shape and protect them from dust and damage. Consider investing in a shoe rack or display case to showcase your collection while keeping it organized and accessible.

5. Rotate Your Sneakers

Give your sneakers a break by rotating them regularly. Wearing the same pair of sneakers every day can lead to excessive wear and tear, as well as odor buildup from sweat and moisture. Rotate between multiple pairs of sneakers to allow them to air out and recover between wears, extending their lifespan and keeping them fresh for longer.

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